Bettina Gonzalez

Senior Coaching Consultant

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Bettina González is an executive coach who works with CEOs, C-suite leaders, vice presidents and entrepreneurs, and she has spent much of her own career as an executive. With more than 25 years of leadership experience across the United States, Latin America and the Caribbean, Bettina supports experienced, high-performing executives to lead with greater emotional intelligence, influence and clarity. She coaches in English, Spanish and Papiamento, and across the cultures behind them. Her work helps leaders navigate high-stakes conversations, strengthen their teams and make sound decisions under pressure.

Background & Experience

Before becoming a coach, Bettina spent many years as a senior executive with Marriott Vacations Worldwide, where she directed two vacation properties in Aruba with a team of 225 people and later opened and grew a sales operation in Miami from one associate to 65. Leading through growth and change showed her how much of a leader's success depends on emotional intelligence and the quality of their conversations. In 2021 she founded her own coaching practice. Trained as a scientist, with a degree in medical microbiology, she brings an evidence-based lens to her work. She is a certified EQ-i 2.0® and EQ 360® practitioner and a Gallup-Certified CliftonStrengths® Coach.

Coaching Approach

Bettina coaches as a peer. Having sat in the executive chair herself, she understands the pressure, pace and isolation her clients face. Her approach is direct, confidential and results-oriented, grounded in assessment insights from tools such as the EQ-i 2.0® and CliftonStrengths®. Whether they're stepping into a larger role, leading through change or preparing for a difficult conversation, her clients walk away with a clear view of how they are experienced by others, the confidence to handle the conversations they once avoided, and practical habits that hold up under pressure.

Languages Spoken

English, Spanish, Papiamento

From the Coach

"Every word a leader speaks carries weight. The strongest leaders pause first, and that pause becomes influence."

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